About

b. 1986, HK.

 

Hi

I’m a product designer based in Dublin, Ireland. I’ve worked across two continents on a diverse range of projects, in industries including banking, gaming and FMCG. This has given me a breadth of knowledge, fuelling my creative problem solving.

I am fascinated by the psychology of design, particularly Loewy’s MAYA theory - to sell something surprising, make it familiar; and to sell something familiar, make it surprising.

Currently listening to: Rabbit Hole and 99% Invisible.

Currently reading: Shoe Dog